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Citizens' Green Life Information Platform Planning and Internet Sale Promotion

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The ecolabel verification and promotion mechanism has been proceeded for 16 years, all the governmental agencies proactively participate in the green procurement. However, public and enterprises still do not participate fully in the green procurement. To promote the awareness of green life and green consumption, EPA established Greenliving Information Platform in 2007 and integrated other three web pages with it to make all the information concerning ecolabel and green procurement consistent. This project continued to maintain Greenliving Information Platform and added some new functions into it. Green life and green consumption concept is introduced through this web page to the public. The carried out tasks were: 1. Through online selling of green life and reinforcing the functions in the “for user” web page, more than 2 millions people clicked on this web page. 2. Most updated news and message joined with EPB to promote green consumption, so that public could promptly know the ecolabel policy. 3. Consumers could make online inquiry on information of upper stream ecolabelled product manufacturers, middle stream product selling green store, green product information and ecolabel online application. 4. Held 5 green product selling sessions to expand the scope of green selling concept propagation toward upper and middle stream enterprises. 5. Proactively held 20 governmental agencies’ green procurement public hearing sessions to expedite the participation in online reporting. 6. Green stores joined with Greenliving Information Platform to hold Green Life Logo vote to introduce green life concept to the public. This project completed system integration and manufacturers, green stores, and governmental agencies all can input ecolabel products and green consumption information through web page. Various functions like most recent news, product information and green store inquiry, environmental achievement history, inquiry helped the public know better of ecolabel and green consumption.
Keyword
Green Mark,Government Green Procuremnt, Green Procurement
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